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Will Baldwin-Cantello

Director of Nature Based Solutions


In his role at WWF UK, Will leads a Nature-based Solutions Accelerator, as part of the Climate Solutions Partnership with HSBC and the World Resources Institute, and Trillion Trees, a joint venture with BirdLife International and the Wildlife Conservation Society to accelerate finance and implementation for forest protection and restoration. In both partnerships the goal is to demonstrate the delivery of high quality nature-based solutions (NbS) and unlock sector wide barriers to scaling up private finance for NbS. Before this role, Will served as the Global Leader on Forests for WWF International, and Chief Advisor on Forests for WWF UK.

Prior to that, Will spent several years working inside the UK government as a senior policy advisor on international environment and development issues, in both Defra and the Cabinet Office where Will advised the Prime Minister and Deputy Prime Minister of the time. Between the civil service and WWF, Will had a spell working in Malawi supporting the delivery of community based forest management and climate advocacy with civil society organisations.

Will Baldwin-Cantello
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